topic_02//Branded bike

For our next topic, we've come up with something a bit outside our usual 'sketch-a-supercar' mentality. Our next design challenge is to pick literally any brand (anything from Abarth to Nixon to Starbucks) and design a purpose-built bicycle based on that brand. Your concept could include the design language, materials & finishes, and really anything to do with the overall brand identity that you choose. Additionally, try and dream up some interesting ways to use new technologies and materials in innovative ways.

This idea was sparked by a recent E-bike design presented at Worthersee in Carinthia, Austria. It was designed by Audi but more specifically INDU902 alumni, Jason Battersby, who recently completed his masters in transportation design at Umeå Institute of Design in Sweden. If you haven't seen the bike, here are a few images of the concept (some great inspiration IMO):

Also, check out Jason's website @ http://www.jbdesign.ca/

Happy sketching!

-Alex